Individuals are planning to spend a mean of $115 on Tremendous Bowl Sunday this yr, a rise of 31% from 2022’s common of $88, in response to a latest survey from LendingTree of two,008 U.S. shoppers ages 18 to 77.
This yr, six-figure earners plan to spend probably the most on the sport, at a mean of $246. Dad and mom with youngsters youthful than 18 ($204) and millennials ($176) additionally prime the listing of greatest spenders.
Members of Era Z (ages 18 to 26) plan to extend their spending, with 30% indicating they are going to spend extra on the Tremendous Bowl this yr than final yr. Conversely, 23% of millennials (ages 27 to 42) plan to spend much less on this yr’s sport. Child boomers are most certainly to take care of their finances, with 73% anticipating to spend the identical quantity as they did in 2022.
Individuals won’t solely enhance their total spending, however may even enhance the sizes of their watch events and betting actions, the survey information reveals.
Let’s check out what they’re spending on.
The rise in spending is perhaps attributed to Individuals’ enhance in watch events for this yr’s Tremendous Bowl between the Philadelphia Eagles and the Kansas Metropolis Chiefs.
Though 52% of Individuals plan to observe the sport from house, 20% plan to host watch events, up 82% from 2022. Dad and mom with youngsters beneath 18 and members of Gen Z prime the listing of these most certainly to host this yr, at 26% and 24%, respectively.
This enhance demonstrates Individuals’ continued return to normalcy following the peak of the Covid pandemic as extra individuals return to the time-old custom of watching soccer with their household and mates.
Typically, 66% of American shoppers might be spending their cash on meals and drinks for the sport.
Different standard purchases embrace clothes or equipment (17%), decorations (12%), streaming subscriptions for sport entry (10%) and digital tools like audio system or a projector (7%), in response to LendingTree.
Gen Zers, amongst these most certainly to host this yr, plan to make a number of game-related purchases: 18% plan to buy a streaming service to observe the sport and 14% plan to purchase digital tools.
As sports activities betting has change into legalized throughout dozens of states, extra Individuals are planning to get in on the motion. Almost 40% are planning to wager on the sport, up 30% from final yr. Nevertheless, contributors largely don’t plan to wage huge cash. Solely 37% plan to wager $100 or extra.
Of these putting bets, 64% will place them between family and friends, whereas 49% plan to make use of playing web sites or apps. It seems some individuals plan to do each.
American bettors differ on what they plan to place cash on this yr: 14% will wager on the ultimate rating between the Eagles and the Chiefs, 11% will place a parlay wager, 7% will wager on the coin toss and 6% will place bets on the sport’s associated leisure.
Whereas 72% of Individuals would somewhat wager on the Tremendous Bowl sport itself, 28% desire to wager on the 2023 Pet Bowl.